About RecycleNow

We want you to recycle more stuff more often. Most people already recycle to some degree and this campaign is designed to encourage everyone to do a bit more.

• What is Recycle Now?
• Celebrity Ambassadors & Supporters
• Media Enquiries
• About the "Where to Recycle" search tool:

What is Recycle Now?

Recycle Now is the national recycling campaign for England, aimed at encouraging more of us to recycle more things, more often and to understand the positive benefits of our actions.

Created and delivered by WRAP (Waste & Resources Action Programme) on behalf of the Government, Recycle Now was launched in 2004 and supports the achievement of  recycling targets – most notably to help increase the national recycling rate to 40% by 2010 (currently at nearly 27%).

Recycle Now encompasses an integrated mix of TV, radio and press advertising, website support (www.recyclenow.com), schools activities and an integrated, broad-based PR campaign.  

In addition, Recycle Now also works closely with key third parties including local authorities and retailers to deliver positive, consistent messages to the public at national and regional level to encourage increased recycling. 

More information about WRAP's work with local authorities and retailers can be found at:

www.wrap.org.uk/local_authorities  www.wrap.org.uk/retail

To support the wide range of campaign activity, distinctive colour-coded iconography has been developed to provide a strong visual call to action for consumers and is now being widely used by local authorities and retailers throughout the country.

Campaign results:

• an additional 12% of the population - five million people - are now ‘committed’ recyclers, ie those who believe recycling is important and who recycle a lot, even if it takes extra effort.
• the Recycle Now logo now has achieved an awareness of 65% amongst consumers.

Celebrity Ambassadors & Supporters

Recycle Now works in partnership with an increasing number of celebrities who are keen supporters of recycling and whose influence and profile helps to encourage more people to recycle and understand the importance of their actions.  These include Denise Van Outen, Alistair McGowan, Jane Horrocks, Debra Stephenson, Sir Matthew Pinsent, Oliver Heath & Kevin Woodlford, and Gail Porter.

Recycling Facts & Figures:

Many can be found on the Recycle Now Fun Facts page.

Media Enquiries

For any media enquiries relating to the Recycle Now campaign, or to arrange potential media interviews and quotes with any of our celebrity supporters, please contact the Recycle Now Press Office:

Sandrine Powell / Catherine Cuthbert / Helen Wills on 0113 242 1155

Out of office:  Helen Wills (07713 645921) or Catherine Cuthbert (07713 645928)

sandrine@ptarmiganpr.co.uk / catherine@ptarmiganpr.co.uk / helen@ptarmiganpr.co.uk

OR

The WRAP press office on: 01295 819695 / PressOffice@wrap.org.uk. 

More information on all of WRAP’s programmes can be found at the  WRAP homepage.

About the "Where to Recycle" search tool:

The "Where to Recycle" seach tool helps everyone to find out what their local kerbside collection services are and where their nearest recycling bring banks are located. The tool and the underlying database is being kindly provided by Valpak, who is also hosting the database and responsible for maintaining the data. WRAP is pleased to acknowledge and thank Valpak for collaborating in sharing this tool to further the broad aims of recycling more things more often.