British Retail Consortium launch universal recycling label
23 March 2009
New packaging symbols will help consumers to recycle more easily.
A scheme has been launched by the British Retail Consortium which is designed to clear up the confusion around what packaging can and can’t be recycled.
For the first time, it will provide customers with standardised information on whether packaging can be recycled and the single, industry-supported, label replaces the potentially confusing range of symbols previously used.
The new on-pack recycling label will have three categories depending on how likely it is that a customer's local authority will accept specific packaging materials for recycling: ‘Widely recycled’; ‘Check local recycling’; ‘Not currently recycled’.