Wine drinkers favour glass
According to a new survey more than half of UK consumers believe glass bottles are more environmentally friendly then other packaging formats such as wine in cans or pouches because glass is more recyclable.
The results were revealed at this year’s London International Wine Festival (LIWF) where packaging has been a prime focus in response to the ever-increasing trend towards all things ‘green’.
Wine market analyst, Wine Intelligence, conducted an online survey and asked regular wine drinkers in the UK, Ireland and the US whether they thought glass bottles were green. More than 65% of respondents in the UK thought that glass was environmentally friendly, cartons came joint second with ring pull cans at 40% and 41% respectively, bag-in-box came third with 31%, plastic bottles got 28% and pouches came last with 21%. The results were similar for Ireland and US consumers.
But the results changed when analysts asked what type of wine packaging consumers would be more likely to purchase. Glass still came on top, but bag-in-box followed with 37%, plastic bottles with 24%, Tetrapak with 21%, pouch with 21% and ring-pull cans came last with 19%.
The research shows that, even though many wine manufacturers want to use alternative forms of packaging, they need to think carefully about how they communicate the benefits to customers.
Source: MRW Online
Date: 23 May 2008
