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About Us

Who we are and what we do

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Who we are

Recycle Now™ is the national recycling campaign for England and Northern Ireland, which aims to motivate more people, to recycle more of the right things, more often. 

Recycle Now is one of the citizen-facing brands managed by WRAP, a charity working across six continents with governments, businesses and citizens to create a world where resources are sourced and used sustainably, through product design, waste minimisation, re-use, recycling and reprocessing of waste materials.

Funding for Recycle Now comes from various sources including donations from national brands and retailers, Governments grants, and through trusts and foundations.

What we do

The aim of Recycle Now is to build a nation where recycling is the norm and, together with our partners, help make a better world for future generations.

We work with and alongside brands, retailers, waste management companies, local authorities and Government to bring about real sustainable change.

Through the delivery of key campaign moments, ongoing citizen interaction, partnerships and Recycle Week, the annual recycling awareness week, Recycle Now works to educate and inspire citizens to modify their behaviour in recycling.

Our industry-leading Recycling Locator tool helps citizens find out what they can recycle at home and their nearest recycling locations for a range of items - in 2021 alone it was used over 6.5 million times!

More than six out of ten of us now describe ourselves as committed recyclers, compared to less than half when the campaign began in 2004.

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    About Us

    Our mission

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